A woman taking a photograph of a pond or lake with trees and traditional buildings in the background on a sunny day.

Hey, I’m Dhanya.

About Me

Senior Product Designer with 8+years of experience transforming complex problems into customer-centred, data-informed services and digital products across insurance, travel and fintech. Experienced across the full design lifecycle, with strong capability in service design, discovery research, customer journey mapping, service blueprinting, facilitation and future-state experience design across both customer and operational touchpoints. Proven track record of measurable impact, including a 29% increase in conversion, 75% reduction in support demand and significant improvements in user engagement

Beyond design, I’m an avid explorer—having traveled to over 30 countries and with a lifelong goal of visiting 150, I’m fueled by curiosity and a love for collecting stories, not souvenirs.

At home, I share life with my spirited dog, Betsy, tend to my garden, and push my limits in CrossFit. I believe that great design is inspired by life’s adventures, and I bring that energy and creativity into every project I touch.

A dark desk with various office supplies, including a notebook, ruler, glasses of water, a pen, a coffee mug, and stacks of paper and folders. A smartphone displaying an app is also visible.

Work Experience

Case Studies

Flight Centre Cruise Service Blueprint

Connecting digital and consultant-assisted experiences across the end-to-end cruise journey

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Simplifying Cruise Booking

Redesigned the cruise booking experience to make cabin selection intuitive and user-friendly. Focused on simplifying navigation and reducing friction, helping users quickly find and book the perfect cabin while enhancing overall engagement with the app.

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Flight Centre Homepage Personalisation

Redesigned the Flight Centre app homepage to deliver a personalised experience based on user behaviour, booking history, and interests. Introduced dynamic destination recommendations, tailored offers, and a modular layout that adapts to customer needs.

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App Onboarding Experience

UX audit of the Flight Centre App to evaluate the current onboarding journey and identify areas for improvement. I uncovered key opportunities to streamline the experience, reduce friction, and highlight valuable features. The recommendations focused on boosting profile sign-ups, improving permission opt-ins, and enhancing overall usability to drive growth and retention.

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Personalisation of banking

At Suncorp, the goal was to create a more personalised banking experience — one that made customers feel truly connected to the bank. By tailoring digital interactions to individual needs, the project aimed to transform everyday banking into a more engaging, customer-centric journey.

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Reducing Support Dependency by Redesigning Insurance Self-Service Experience

High support dependency and low digital adoption were driving operational costs and limiting customer retention.

Improving discoverability and simplifying policy management became critical to increase self-service usage and grow customer value.

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    Travelled over 30 countries

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    8+ Years of Design Experience

Laptop on an orange sofa with a cruise ship and sunset on the screen.
A smartphone displaying the Suncorp banking app login screen on a wooden table with a potted plant and a table lamp in the background.
Laptop on wooden desk displaying a travel website for holiday deals, with a notebook and pen on the left and a smartphone on the right, outdoors with green grass and trees in the background.