Work Experience

Flight Centre Travel Group

November 2022 - Present

Senior UX Designer

  • Led the end-to-end redesign of the Flight Centre website and mobile app, delivering modern, intuitive, and responsive interfaces that enhanced user experience, accessibility, and engagement — reducing bounce rate to 35% and increasing click-through rate to 76%.

  • Optimised the cruise booking journey by simplifying complex user flows and integrating Traveltek and TourRadar APIs, driving a 29% uplift in conversions and improving booking efficiency.

  • Drove digital personalisation initiatives using Salesforce Marketing Cloud Personalisation (MCP), transforming static layouts into dynamic, data-driven user experiences that increased scroll depth and user satisfaction.

  • Conducted user research, usability testing, hueristic evaluations, and data analysis to identify pain points, prioritise enhancements, and inform UX strategy and design directions.

  • Facilitated cross-functional workshops with stakeholders, product managers, developers, and marketing teams to align on business goals, user needs, and design requirements.

  • Designed interactive prototypes and high-fidelity UI designs in Figma, ensuringWCAG 2.1 AA accessibility compliance, responsive layouts, and seamless user interface design across devices.

  • Collaborated closely with product, data, and engineering teams to deliverhuman-centred, conversion-focused solutions that supported Flight Centre’s digital transformation objectives.

Suncorp

January 2022 - November 2022

UX Designer

  • Delivered end-to-end UX and UI design solutions across personalisation and business banking, aligning with Suncorp’s design and accessibility standards to increase business banking customer satisfaction by 18%.

  • Designed personalised “Next Best Conversation” tiles, enabling the business to deliver timely, relevant messages to the right customers, boosting engagement and driving more meaningful customer interactions.

  • Drove personalised digital experiences using behavioural data and customer segmentation to enhance engagement and relevance across digital touchpoints.

  • Conducted user research and usability testing using qualitative and quantitative methods, identifying friction points that resulted in a 22% improvement in task completion and reduced customer effort.

  • Advocated for the customer voice by presenting insights and actionable design recommendations that influenced business banking strategy and product roadmap decisions.

  • Enhanced and scaled Suncorp’s Design System, enabling 30% faster delivery and ensuring consistent, scalable design across platforms and teams.

  • Collaborated cross-functionally in an agile environment with product managers, engineers, and stakeholders to deliver accessible, user-centric digital solutions aligned with regulatory and business goals.

Transmax

October 2021 - January 2022

UI/UX Designer

  • CollaboratedwithUXresearchers,productmanagers,andengineersfromdiscovery through delivery, facilitating workshops and customer visits to define objectives and gather feedback.

  • Developed holistic user experience designs, considering end-to-end customer journeys and integrating both interaction and visual design principles.

  • Created low- and high-fidelity prototypes to communicate ideas, validate designs through testing, and refine solutions based on insights.

  • Advocated for product strategy and roadmaps, influencing stakeholders and external partners to ensure user-centered design outcomes.

University of Queensland

September 2019 - October 2021

UX Designer

  • Collaborate with product managers and developers to create wire frames, prototypes.

  • Style guides, user flows, and high-fidelity designs for websites and web applications.

  • Providefront-enddesignsupportforimplementationandmaintenanceofwebsites and web applications.

  • Investigate, evaluate and provide advice on user interface matters including third party systems, processes, and UI standards.

  • Conduct user research and UX design activities such as usability testing, design workshops, requirements gathering.

  • Maintain style guides, pattern libraries, and code standards.

  • Contributed to project delivery activities including planning, implementation,

  • testing and change management.